E-commerce serves as a powerful engine for business growth by expanding market reach, reducing operational costs, and providing valuable customer insights. Its scalability, efficiency, and adaptability make it an essential component for businesses looking to thrive in the modern digital economy.

Why Attend?

The benefits of e-commerce for SMEs are undeniable. From cost-effective selling and global market access to enhanced customer reach, scalability, and competitive edge, e-commerce offers a myriad of opportunities for growth and success.

This workshop aims to arm you with the knowledge you need to enter or expand further using E-Commerce portals.

With special guests Layers Studio!
Layers Studio is a user experience centred digital studio, creating digital products that customers love to use. As a multi-skilled team made up of Designers, Developers, and Marketers they involve their whole team from the offset and throughout on projects, working collaboratively with clients to deliver the best possible solutions, not just the fastest solution. Since being founded in 2016 by James Hanson they have been working with renowned brands, as well as emerging names and in 2023 were named Employer of the Year by Tech Talent.

Discussion Topics will include:

• Overview of the e-commerce landscape

• Creating a user-friendly website/enhanced customer experience

• Search engine optimization & Marketing Opportunities

• Using e-commerce platforms and tools – being efficient!

• Analysing website traffic and customer behaviour

• Trends and technologies shaping the future of e-commerce

Who Should Attend?

• Small business owners looking to expand online.

• Entrepreneurs launching an e-commerce store.

• Marketing professionals wanting to enhance their digital strategies.

• Retailers seeking to increase productivity and grow their brand visibility.

Benefits:

• Have a comprehensive understanding of the e-commerce landscape.

• Be equipped with practical strategies to improve online visibility.

• Know how to streamline operations to boost productivity.

• Be able to implement data-driven decisions for business growth.

• Feel confident in creating an action plan to elevate their e-commerce business.

• This workshop provides actionable insights and tools to help your business succeed in the competitive online marketplace.

PLEASE NOTE: businesses need to be registered with the Durham Growth Programme prior to attending. A link is below for registration, therefore ONLY businesses based in County Durham are able to attend this fully funded workshop.

Durham Business Growth and Productivity Programme is a comprehensive initiative designed to elevate productivity and foster growth within businesses located in County Durham. Being part of the programme allows you access to workshops, 1-1 advisor support and grant funding to support revenue and capital investment in your business.

For businesses in County Durham, the benefits of engaging with the Durham Business Growth programme are manifold. Through its dedicated initiatives, the fund offers access to financial resources, expert guidance, and networking opportunities that can fuel growth and expansion. Whether you're a budding entrepreneur or an established company, this UK SPF programme equips you with the tools necessary to succeed in an ever-evolving market.

If you have not already registered for the programme, please use the link below.

https://www.durhambusinessgrowth.co.uk/register