Abbie Allis, Founder of Era, a brand growth company, has recently benefited from the Scaleup North East programme and has been able to transform her business Era, from a concept into a thriving reality.

The tailored guidance from Scaleup Partner Craig Huntingdon assisted her in formulating strategies that have significantly benefitted the companies Era has worked with, enabling them to grow in their respective markets.

Purpose of Support

Following a highly successful career working for some of the top brand and digital agencies, Abbie co-founded and ran a brand agency from 2015 to 2020. Then pursued a freelance career working with agencies around the world. Now, Abbie has launched Era, a brand growth company focused on helping both regional and international clients elevate their brands and accelerate their growth. The purpose of Scaleup North East support was to help Abbie with the transition, identify potential clients, and build awareness of Era and the impact it can make to scaling businesses.

Challenges Faced

Abbie is an excellent Brand strategist, one of most respected in her field, but managing the responsibilities of building a successful company whilst applying herself creatively needed careful navigation. Business development needed to be balanced with delivering client work and it was important to keep a focus on growth plans. Building the right team to compliment Abbie's skill set with other skills demanded by clients looking for brand strategy to encompass an ever-increasing number of touchpoints across the business was also covered.

Support Outcomes and Benefits

The support from Scaleup North East has centered around providing Era with opportunities to grow awareness in a busy sector by focusing on the impact brand strategy can have, particularly for businesses struggling to land their message and build a brand that resonates with their target customer groups. In addition, it’s been vital to build a process that captures the evidence base demonstrating the transformational impact Era is having on clients businesses including: increased sales, increased awareness, internal and external alignment and even raising finance.

Quote from Craig Huntingdon

"Abbie has built an outstanding reputation for her brand strategy work over many years and whilst not new to business ownership, is determined to ensure that Era stands out as a brand strategy agency capable of impacting positively across multiple internal and external touchpoints. This work is proven to drive transformational results for businesses who understand the impact well developed and well delivered brand strategy can have across areas as diverse as revenue, recruitment & retention, awareness and investment. Having seen this first hand, I'm sure Era will scale significantly and continue to work with an ever-growing number of ambitious businesses."

Quote from Abbie Allis

"Working with Scaleup North East has been instrumental in transitioning Era from concept to reality. Their support has not only helped me identify and reach potential clients but has also elevated our brand's presence in a competitive market. Collaborating with experts who understand and share my passion for business growth has been invaluable. We are already making a significant impact on ambitious businesses, helping them scale by taking their brands to the next level."

Scaleup North East provides bespoke support to ambitious business owners looking to drive growth, profitability and wealth. Delivered by a diverse team of Partners with broad experience and specific skill-sets, this support can be tailored to suit the exact needs of business owners. Through the bespoke support Abbie has received, she was able to identify and reach her target clients effectively, laying a solid foundation for Era’s success and growth.